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  • #4

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Opened Apr 16, 2025 by Richard Macaluso@richardmacalus
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The Reason Market Research Changed My Business

  • Reorganized the application process to follow right-to-left user expectations
  • Developed a dual-language data entry process with automatic language toggling
  • Optimized smartphone usability for thumb-based Arabic input

In my recent project for a investment company in Riyadh, we discovered that users were consistently selecting the wrong navigation elements. Our user testing demonstrated that their eyes naturally flowed from right to left, but the primary navigation elements were located with a left-to-right emphasis.

Last month, I was helping a major e-commerce platform that had spent over 200,000 SAR on a stunning website that was performing terribly. The issue? They had just converted their English site without considering the basic experience variations needed for Arabic users.

  • Locate the most important content in the upper-right corner of the screen
  • Arrange page sections to flow from right to left and top to bottom
  • Use more prominent visual emphasis on the right side of symmetrical compositions
  • Confirm that pointing icons (such as arrows) direct in the right direction for RTL layouts

For a investment brand, we developed a material collection about household money management that featured halal investment concepts. This material outperformed their former generic money guidance by four hundred seventeen percent in interaction.

Important platform discoveries:

  • Chat platforms as principal engagement channels for user assistance
  • Ephemeral platforms working remarkably successfully for specific segments
  • Video platforms watching at notably increased levels than worldwide averages
  • Short-form significant influence on community dialogue
  • Visual platforms especially powerful for lifestyle brands

For a wellness organization, we changed their reading-intensive health guides into graphic explanations with visual elements. This technique increased their material readership by two hundred nineteen percent.

Key considerations:

  • Classical vs. colloquial Arabic employment
  • Local dialect differences appropriate for the prospective customers
  • Formal addresses employment representing suitable honor
  • Faith-based expressions used with awareness
  • Expressions that align with Saudi society

Powerful techniques included:

  • Industry reports with Saudi-specific data
  • Leadership conversations with respected Saudi professionals
  • Implementation examples from regional initiatives
  • Virtual events addressing regionally-focused concerns

Recently, I witnessed as three competitors invested heavily into developing their presence on a particular social media platform. Their efforts flopped as the medium turned out to be a bad match for our industry.

  • Explicitly specify which language should be used in each entry box
  • Automatically adjust keyboard input based on field expectations
  • Place input descriptions to the right side of their connected inputs
  • Confirm that error notifications appear in the same language as the intended input

Key visual elements to assess:

  • Proper depiction of individuals acknowledging social expectations

  • Shade selections with consideration of local interpretation

  • Architecture and settings that align with Saudi heritage

  • Attention to particulars that show regional awareness

  • Heritage designs included appropriately

  • Moved product photos to the left portion, with product specifications and purchase buttons on the right side

  • Modified the image carousel to move from right to left

  • Added a custom Arabic font that preserved clarity at various sizes

When I launched my e-commerce business three years ago, I was sure that our special products would stand out naturally. I dismissed competitor analysis as unnecessary – a choice that practically cost my entire business.

  • Created a numerical presentation system that accommodated both Arabic and English digits
  • Redesigned charts to progress from right to left
  • Applied visual indicators that aligned with Saudi cultural meanings

Important elements included:

  • First-language writers for each language
  • Regional customization rather than direct translation
  • Harmonious company tone across both languages
  • Script-optimized comparing search optimization services optimization

SearchMasters

  • Pricing: 6.8K SAR
  • Strengths: Excellent analytics; solid content development
  • Disadvantages: Slower results; limited knowledge with Arabic SEO
  • Best For: Expanding businesses looking for reliable growth

I currently use several tools that have significantly improved our competitive research:

  • SEO tools to monitor rivals' keyword performance
  • Brand monitoring software to follow competition's social activity
  • Site monitoring tools to track updates to their online presence
  • Communication monitoring to obtain their marketing communications

After working with three distinct international agencies that were unable to provide results, my organization finally hired a specialized Riyadh-based marketing firm. The disparity in results was remarkable.

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Reference: richardmacalus/marketingknowledgebase#4