Powerful Network Planning for Saudi Brands
Using comprehensive research for a store chain, we identified that communications received between evening hours substantially surpassed those sent during traditional business hours, producing 187% greater open rates.
Initiate by mapping ALL your competitors – not just the major ones. During our investigation, we found that our biggest rival wasn't the famous brand we were monitoring, but a emerging startup with an unique strategy.
Through comprehensive research for a shopping business, we discovered that content published between evening hours dramatically surpassed those shared during traditional peak hours, generating one hundred forty-three percent better engagement.
Important image aspects to assess:
- Suitable representation of individuals honoring social expectations
- Color choices with awareness of traditional meaning
- Buildings and landscapes that resonate with Saudi identity
- Focus on particulars that demonstrate local knowledge
- Heritage designs included tastefully
Last month, my friend's e-commerce store was barely surviving in search results regardless of offering exceptional products. After implementing the methods I'm about to describe, his organic traffic grew by 164% in just two months.
After extended periods of disappointing engagement with their target audience, their enhanced platform approach created a three hundred twenty-eight percent growth in interaction and a 187% growth in digital footfall.
Not long ago, I witnessed as three similar businesses poured resources into developing their operations on a certain social media platform. Their initiatives were unsuccessful as the channel appeared to be a bad match for our market.
I presently use several resources that have significantly enhanced our competitor analysis:
- SEO tools to monitor other companies' keyword performance
- Mention tracking platforms to track competition's online presence
- Site monitoring tools to observe modifications to their online presence
- Communication monitoring to get their campaigns
For a premium company, Jeddah website optimization we discovered that Snapchat and Instagram dramatically outperformed Meta for connection and purchases, creating a intentional reallocation of resources that increased complete effectiveness by over one hundred fifty percent.
Important scheduling discoveries:
- After worship periods offering interaction possibilities
- After dark usage spikes substantially greater than worldwide standards
- Weekend habits significantly divergent from weekday interaction
- Periodic changes during Ramadan demanding customized strategies
- School schedule impacts on specific segments
For a luxury hospitality brand, we developed a communication methodology with precise attention to Arabic language refinements. This approach increased their interaction levels by over one hundred eighty percent.
Important elements:
- Traditional vs. everyday Arabic usage
- Regional accent variations suitable for the prospective customers
- Formal addresses employment reflecting suitable honor
- Spiritual references used with sensitivity
- Metaphors that align with regional traditions
Current platform usage in Saudi Arabia:
- Instagram: Dominant for lifestyle brands
- Ephemeral platform: Remarkably successful with youth demographics
- Conversation platform: Strong for announcements and social conversation
- TikTok: Quickly expanding especially with younger audiences
- Business network: Useful for corporate messaging
After years of underwhelming outcomes despite significant promotional expenses, their enhanced messaging methodology produced a significant improvement in engagement and a substantial growth in purchasing.
Important platform discoveries:
- Messaging apps as principal communication channels for client support
- Temporary content working remarkably successfully for specific segments
- Motion content watching at substantially greater rates than international standards
- Short-form considerable effect on community dialogue
- Instagram notably successful for lifestyle brands
I use a straightforward tracker to record our rivals' rates adjustments every week. This has enabled us to:
- Discover seasonal promotion cycles
- Notice special offer strategies
- Understand their cost structure
When I established my retail business three years ago, I was convinced that our unique products would stand out naturally. I ignored competitive research as unnecessary – a choice that practically ruined my entire venture.
I advise organizing competitors as:
- Main competitors (offering nearly identical products/services)
- Indirect competitors (with some resemblance)
- Potential challengers (new companies with disruptive potential)
I invest at least a substantial amount of time each week reviewing our competitors':
- Digital organization and navigation
- Articles and content calendar
- Online platforms presence
- Client testimonials and evaluations
- Keyword approach and rankings