Skip to content

  • Projects
  • Groups
  • Snippets
  • Help
    • Loading...
    • Help
    • Submit feedback
    • Contribute to GitLab
  • Sign in / Register
D
digitalstrategyguide
  • Project
    • Project
    • Details
    • Activity
    • Cycle Analytics
  • Issues 4
    • Issues 4
    • List
    • Board
    • Labels
    • Milestones
  • Merge Requests 0
    • Merge Requests 0
  • CI / CD
    • CI / CD
    • Pipelines
    • Jobs
    • Schedules
  • Wiki
    • Wiki
  • Snippets
    • Snippets
  • Members
    • Members
  • Collapse sidebar
  • Activity
  • Create a new issue
  • Jobs
  • Issue Boards
  • Jefferey Barringer
  • digitalstrategyguide
  • Issues
  • #4

Closed
Open
Opened Apr 15, 2025 by Jefferey Barringer@jeffereybarrin
  • Report abuse
  • New issue
Report abuse New issue

Why Quality Search Engine Optimization in Jeddah Transformed My Business

Essential components:

  • Longer evaluation stages in Saudi buying paths
  • Group decision elements in conversion actions
  • Messaging as a substantial but challenging-to-attribute influence channel
  • Physical verification as the final buying stage

Assisting a restaurant chain, we established a material plan that combined cultural elements with global standards, resulting in interaction levels two hundred eighteen percent better than their previous approach.

For a fashion brand, we conducted a detailed platform efficiency assessment that uncovered their best performing channels were entirely distinct from their worldwide norms. This insight permitted a redistribution of spending that enhanced their complete ROI by 213%.

Last year, my small business was fighting to find new customers. Our premier digital marketing services storefront was nowhere to be found in Google rankings. That's when I made the decision to invest in specialized search engine optimization.

A few weeks ago, a clothing brand consulted me after using over 150,000 SAR on platform promotion with minimal returns. After revamping their campaign, we generated a six hundred thirty-one percent increase in return on ad spend.

Recently, I was advising a large e-commerce company that had invested over 200,000 SAR on a beautiful website that was converting poorly. The issue? They had just converted their English site without accounting for the essential design distinctions needed for Arabic users.

After considerable time of underwhelming engagement with their potential customers, their revamped platform approach created a three hundred twenty-eight percent increase in interaction and a one hundred eighty-seven percent growth in digital footfall.

For a premium company, we found that visual and ephemeral platforms significantly outperformed traditional networks for engagement and sales, creating a focused reallocation of attention that increased complete effectiveness by over one hundred fifty percent.

  • Use fonts specially created for Arabic on-screen viewing (like GE SS) rather than traditional print fonts
  • Enlarge line leading by 150-175% for enhanced readability
  • Set right-justified text (never center-aligned for body text)
  • Avoid condensed Arabic typefaces that reduce the unique letter forms

Present channel preferences in Saudi Arabia:

  • Image network: Primary for lifestyle brands
  • Temporary network: Remarkably successful with younger demographics
  • Twitter: Significant for news and public discourse
  • Short video: Rapidly growing particularly with youth audiences
  • LinkedIn: Useful for business-to-business engagement

Powerful techniques:

  • Implementing regional transaction options like local services
  • Upgrading local details
  • Highlighting regional support access
  • Incorporating credibility indicators specific to Saudi customers

Effective content elements:

  • Graphic superiority with Saudi environments
  • Concise motion graphics with Arabic audio
  • Genuine views that personalize the brand
  • Traditional occasions acknowledgment

Using detailed analysis for a retail brand, we found that content published between night time substantially surpassed those released during standard optimal periods, achieving one hundred forty-three percent better engagement.

  • Clearly indicate which language should be used in each input field

  • Intelligently change keyboard language based on field expectations

  • Locate input descriptions to the right of their associated inputs

  • Verify that validation messages appear in the same language as the expected input

  • Repositioning CTA buttons to the right area of forms and screens

  • Rethinking content prioritization to progress from right to left

  • Adapting interactive elements to follow the right-to-left reading pattern

Last quarter, an web retailer was struggling with a poor 0.8% conversion rate despite substantial visitors. After applying the strategies I'm about to discuss, their sales percentage increased to 3.7%, generating a dramatic improvement in sales.

Working with an electronics retailer, we found that their standard checkout experience was generating needless difficulties for Saudi customers. After implementing tailored enhancements, their process dropout frequency decreased by 37%.

Our research has demonstrated that Saudi consumers especially trust these confidence builders:

  • Physical presence address
  • Saudi certification symbols
  • Comprehensive return policies
  • SAR costs with complete transportation fees

Surprising findings:

  • Ephemeral platforms surpassing Image networks for specific items
  • Late advertising dramatically outperforming daytime campaigns
  • Dynamic media delivering higher ROI than static imagery
  • Mobile efficiency outperforming computer by considerable degrees

As someone who has designed over 30 Arabic websites in the past five years, I can confirm that applying Western UX practices to Arabic interfaces fails miserably. The special features of Arabic script and More information Saudi user expectations require a totally unique approach.

Assignee
Assign to
None
Milestone
None
Assign milestone
Time tracking
None
Due date
None
0
Labels
None
Assign labels
  • View project labels
Reference: jeffereybarrin/digitalstrategyguide#4