Working with a restaurant chain, we developed a approach where influencers naturally integrated products into their regular routines rather than creating obvious advertisements. This method resulted in engagement rates 218% higher than standard advertising content.

With detailed analysis for a clothing brand, we identified that communications received between 9-11 PM dramatically surpassed those sent during standard daytime, producing substantially higher readership.

I dedicate at least two hours each week analyzing our competitors':

• Online structure and navigation

• Blog posts and posting schedule

• Social media presence

• Customer reviews and evaluations

• Keyword strategy and rankings

• Shifted product photos to the left side, with product details and purchase buttons on the right side

• Modified the photo slider to progress from right to left

• Added a custom Arabic font that preserved clarity at various scales

Last quarter, a beauty brand allocated 300,000 SAR in traditional advertising with disappointing returns. After shifting just 25% of that investment to creator partnerships, they saw a 712% growth in sales.

I smile when clients insist they're using the "latest" digital marketing techniques but haven't changed their methods since 2022. The marketing ecosystem has evolved dramatically in just the past few months.

A beauty brand changed from various isolated engagements to sustained associations with a smaller number of influencers, resulting in a 164% increase in sales and a forty-three percent decrease in marketing expenses.

Half a year into business, our revenue were disappointing. It wasn't until I accidentally a detailed report about our market sector that I understood how ignorant I'd been to the market realities around us.

• Repositioning call-to-action buttons to the right side of forms and pages
• Rethinking visual importance to move from right to left
• Adjusting user controls to match the right-to-left viewing pattern

A few months ago, a store owner complained that their newsletter campaigns were creating disappointing results with open rates below 8%. After applying the strategies I'm about to discuss, their readership jumped to 37% and purchases rose by over two hundred percent.

Last year, I witnessed as three similar businesses spent significantly into developing their operations on a certain social media platform. Their efforts flopped as the medium proved to be a bad match for our sector.

• Place the most important content in the right upper section of the viewport

• Organize information segments to advance from right to left and top to bottom

• Use heavier visual weight on the right side of balanced layouts

• Ensure that indicating icons (such as arrows) direct in the right direction for RTL layouts

• Distinctly indicate which language should be used in each entry box

• Intelligently change keyboard input based on field requirements

• Place form text to the right of their connected inputs

• Ensure that error notifications appear in the same language as the required input

A few months ago, a retail chain allocated over 200,000 SAR in traditional marketing with disappointing outcomes. After moving just 30% of that spending to mobile marketing, they saw a dramatic growth in foot traffic.

I recommend categorizing competitors as:

• Main competitors (offering equivalent solutions)
• Peripheral competitors (with limited resemblance)
• Potential disruptors (new businesses with game-changing capabilities)

The most effective Saudi brands understand that people don't separate in terms of mediums. My financial client achieved a substantial growth in prospects after we integrated their once separate channels.

I use a basic tracker to track our rivals' rates modifications every week. This has helped us to:

• Spot seasonal promotion cycles
• Recognize product bundling tactics
• Grasp their pricing psychology

Begin by mapping ALL your competition – not just the major ones. In our investigation, we discovered that our largest rival wasn't the famous business we were tracking, but a recent startup with an novel model.

When I established my e-commerce business three years ago, I was sure that our special products would be enough. I overlooked competitive research as a waste of time – a decision that almost destroyed my entire venture.

I presently utilize several resources that have significantly enhanced our market intelligence:

• SEO tools to track competitors' Jeddah search engine Optimization rankings

• Mention tracking software to follow rivals' digital footprint

• Digital tracking platforms to monitor modifications to their websites

• Email capture to receive their promotional messages

• Created a number display format that accommodated both Arabic and English numerals

• Restructured graphs to flow from right to left

• Applied graphical cues that corresponded to Saudi cultural associations

Last month, I was advising a large e-commerce business that had invested over 200,000 SAR on a impressive website that was converting poorly. The issue? They had just converted their English site without accounting for the essential design distinctions needed for Arabic users.