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Opened Apr 11, 2025 by Fermin Bayles@ferminbayles3
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What Makes a Local Riyadh-based Digital Agency Surpasses International Firms

Last quarter, a store group invested over 200,000 SAR in conventional advertising with disappointing results. After shifting just 30% of that spending to handheld promotion, they achieved a three hundred twenty-eight percent increase in store visits.

Recently, I observed as three similar businesses poured resources into developing their operations on a certain social media platform. Their attempts were unsuccessful as the platform turned out to be a bad match for our industry competitor review.

Essential graphic components to consider:

  • Proper depiction of persons acknowledging cultural norms
  • Shade selections with understanding of cultural significance
  • Structures and settings that connect with Saudi identity
  • Care with details that demonstrate regional awareness
  • Heritage designs included tastefully

I now employ several tools that have dramatically improved our competitor analysis:

  • Search analysis platforms to monitor other companies' SEO strategies
  • Mention tracking platforms to monitor competitors' social activity
  • Site monitoring tools to monitor changes to their websites
  • Communication monitoring to get their campaigns

The most profitable Saudi brands recognize that customers don't separate in terms of mediums. My investment client achieved a substantial growth in prospects after we integrated their previously disconnected channels.

After extended periods of underwhelming results despite significant advertising spending, their enhanced communication approach produced a two hundred seventy-six percent improvement in connection and a 143% boost in conversion.

I still laugh when clients tell me they're using the "latest" digital marketing experts Saudi marketing approaches but haven't changed their tactics since 2022. The marketing ecosystem has evolved dramatically in just the past year.

Key considerations:

  • Classical vs. colloquial Arabic employment
  • Regional speech variations appropriate for the intended users
  • Honorifics usage portraying suitable honor
  • Faith-based allusions used with sensitivity
  • Expressions that resonate with Saudi society

When I started my online business three years ago, I was certain that our unique products would stand out naturally. I ignored competitor analysis as superfluous – a mistake that nearly cost my entire venture.

Important platform discoveries:

  • WhatsApp as main communication platforms for user assistance
  • Ephemeral platforms working exceptionally well for particular audiences
  • Motion content watching at significantly higher levels than international standards
  • Twitter significant impact on community dialogue
  • Visual platforms notably successful for aspirational businesses

I dedicate at least 120 minutes each week reviewing our competitors':

  • Online organization and user experience
  • Blog posts and content calendar
  • Social media presence
  • Client testimonials and assessments
  • Keyword tactics and performance

Essential delivery findings:

  • Post-prayer times offering interaction possibilities
  • Late evening activity peaks substantially greater than international averages
  • Friday-Saturday behaviors notably varied from business hour connection
  • Periodic changes during Ramadan demanding customized strategies
  • Academic calendar effects on specific segments

Begin by mapping ALL your competition – not just the obvious ones. Throughout our research, we found that our largest threat wasn't the famous company we were watching, but a emerging business with an innovative strategy.

I use a straightforward spreadsheet to monitor our competition's rates changes on a regular basis. This has already enabled us to:

  • Spot periodic discount patterns
  • Detect package deal tactics
  • Comprehend their value positioning

I suggest categorizing competitors as:

  • Primary competitors (offering nearly identical offerings)
  • Secondary competitors (with some overlap)
  • Emerging challengers (new companies with disruptive models)
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Reference: ferminbayles3/seobestpracticeswiki#1